Google Ads That Put You in Front of Ready-to-Buy Customers
High-Intent Traffic. Maximum ROI. Zero Wasted Spend.
Google Ads captures customers at their highest buying intent — when they're actively searching for exactly what you offer. Managed correctly, Google Ads delivers the fastest, most measurable return of any digital channel for local service businesses. Managed poorly, it burns budget with nothing to show.
Why Most Businesses Struggle Here
Broad Match Keyword Waste
Campaigns using broad match keywords show your ads to irrelevant searches — paying for clicks from people who would never become customers.
Sending Traffic to a Homepage
Directing ad traffic to a general homepage instead of a targeted landing page destroys conversion rate and increases cost-per-lead 3–5x.
No Negative Keyword Lists
Without proper negative keywords, budgets are consumed by competitor brand searches, irrelevant queries, and low-quality traffic.
No Conversion Tracking
Running Google Ads without call tracking, form tracking, and conversion attribution means optimizing in the dark.
How WEGAS GROUP Does It Differently
Every Google Ads campaign we build starts with a full competitive analysis: what your competitors are bidding on, what their ads say, and where their landing pages are weak. We exploit those gaps.
We build tightly structured campaigns using exact and phrase match keywords only, write high-CTR ad copy, build dedicated landing pages, and implement complete conversion tracking — calls, forms, and chat.
What's Included
- ✓ Campaign strategy and keyword research
- ✓ Competitor ad analysis
- ✓ Tightly structured ad groups
- ✓ High-CTR ad copy (3 variations tested)
- ✓ Dedicated landing page creation
- ✓ Call tracking integration
- ✓ Full conversion tracking setup
- ✓ Negative keyword management
- ✓ Bid strategy optimization
- ✓ Monthly performance report
Common Questions
We recommend a minimum of $500–$800/month in ad spend for service businesses in competitive Montreal markets. We'll advise the ideal budget for your specific keywords during the audit.
Most campaigns generate leads within the first 7–14 days. The first month is a learning phase — performance typically improves 30–50% between month 1 and month 3.
Google Ads captures demand (people searching). Facebook Ads creates demand (interruption marketing). For most service businesses, Google Ads produces higher-quality leads; Facebook produces higher volume at lower cost. The best strategy often combines both.