Facebook Ads That Turn Attention Into Real Local Customers
Precision Targeting. Proven Creative. Measurable Results.
Facebook and Instagram give local businesses unmatched ability to reach highly specific audiences — by location, age, income, interests, and behaviour — at a fraction of the cost of traditional advertising. The problem is most businesses boost posts and wonder why nothing happens. Real results require strategic campaigns.
Why Most Businesses Struggle Here
Boosting Posts Instead of Campaigns
Boosted posts reach a broad, unqualified audience with no conversion objective. They generate likes, not leads.
Incorrect Audience Targeting
Targeting by basic demographics alone means showing ads to people who will never become customers. Proper audience layering changes everything.
Generic Creative That Gets Scrolled Past
Facebook's feed is competitive. Ads that don't stop the scroll within 1.5 seconds are invisible — regardless of targeting.
No Retargeting Campaigns
Most buyers don't convert on the first visit. Without retargeting, you lose 97% of the traffic you paid to generate.
How WEGAS GROUP Does It Differently
We build Facebook campaigns with a clear objective: cost-effective lead generation for your specific service and market. Every campaign includes a custom audience strategy, ad creative designed to stop the scroll, and a dedicated landing page or instant form to capture inquiries.
We also build retargeting campaigns that follow up with your website visitors and video viewers — converting warm audiences at a fraction of cold traffic costs.
What's Included
- ✓ Facebook Business Manager setup/audit
- ✓ Pixel installation + event tracking
- ✓ Custom audience research and build
- ✓ Lookalike audience creation
- ✓ Ad creative design (images + video)
- ✓ Persuasive ad copywriting
- ✓ Lead form or landing page campaigns
- ✓ Retargeting campaign setup
- ✓ A/B testing (audiences + creative)
- ✓ Monthly performance report
Common Questions
We recommend a minimum of $300–$500/month in ad spend for local service businesses. Budget requirements vary by industry and competition level — we advise the optimal amount during onboarding.
Most local service businesses generate 15–50 leads per month on a $300–$500 ad spend within 60 days of campaign launch. Results vary by industry, seasonality, and offer quality.
Yes. Facebook and Instagram are managed from the same platform. We test placements and allocate budget to whichever performs best for your specific audience.